What’s Wrong With Urban Outfitters?
“Go to Urban Outfitters’ web site right now, and it’s all bizarre cut-out dresses, $90 high-waisted rayon rompers, and genuinely confusing $150 bikinis. (Did the world really need a tie-die off-the-shoulder bikini? Really?) I am not sure that Urban Outfitters currently sells any top that would allow its owner to wear a bra. In a retail environment where consumers are still anxious about their non-essential spending, and where Urban’s brands are facing increasing competition from fast fashion chains like H&M, Zara, and the aggressively expanding Uniqlo, that product assortment is just not good enough.
“We need more compelling product and we’re improving the offering,” Senk admitted the last time he had to attempt to justify Urban Outfitters’ poor quarterly results to shareholders. Now that he’s no longer C.E.O., that’s not his problem anymore. But someone better help Urban out of this hole, and quickly, if the company wants to regain its cred with shoppers and ultimately survive.”
http://jezebel.com/5875181/whats-wrong-with-urban-outfitters
